Wednesday, May 10, 2017

Difference between Google Panda and Google Penguin

For those who are dealing with SEO and blogging, Google Panda and Penguin update are no new. However, this article will throw light on some of the most important elements of it and it is for the uninitiated.

Panda and penguin are the two major updates from goggle that caused a lot of commotion among webmasters. These two most discussed goggle updates, having taken a toll on all online marketers in terms of ranking. It was after these two updates, several developers started to plan a perfect search engine optimization tactic that would crack in traffic. This article will bring out the difference between the two.
Ever since the launch of these updates, there has been a very strong buzz among webmasters on how to develop a perfect SEO plan that will withstand all these updates and still rank. Getting closer to both of them, let us see in detail.

Panda- The Panda update from Google was launched during February 2011, generally as a change in its search results ranking algorithm. The foremost purpose of this Google update was just to keep those substandard and low-content sites away from the top ranking results and this effort brought traffic to the actual quality sites while eradicating the ones that were junk. As a result, a lot of websites with massive amount of promotion, or those with duplicate and low-quality content, faced a drastic decline in the rankings. From the time this update was launched, there have been many updates to it ranging to over approximately 22 in total.

Penguin - Google Penguin was the next update that gave another severe blow to the SEO experts and this was launched in April 2012. The fundamental idea of this update was very simple, it was to penalize and decrease the rankings of sites that fall foul of Google’s Webmaster Guidelines set the by the search engine. Websites that was lethargic on certain key factors faced drastic change in rankings. To be precise, sites that practiced duplicate content, keyword stuffing and cloaking were affected badly. 

Having said all that, the penalties issued for this update are different. A website penalized by Panda was easily fixed compared to that of Penguin, however both were time-consuming to fix. While panda give the impression of being for content and keeping up with high quality updates and postings can effortlessly fix a penalty from Panda.  On the other hand, Penguin needed more modifications.  More often than not, the use of obsessive link building can with no trouble cause a website to be smacked by Penguin’s penalties. 

Google’s Disavow Link Tool is the most important tool to help do away with Penguin’s penalty. 

Search engine optimization is something that will continue to change and it has changed because of Google’s algorithmic updates such as Panda and Penguin. Being updated with the right set of information and maintain a site as it should be by following the right set of guidelines is what helps in the long run. A better and right strategy will always help you achieve huge traffic.

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