Wednesday, May 10, 2017

What is Google Panda update?

Panda is one of Google’s major algorithmic update that took a toll on all webmasters. It affected the search results in a significant way and made the biggest impact on search which is known to everyone. Taking into consideration a website’s content quality, the main intention of this update is to eradicate sites with duplicate and low-quality content from ranking in the search results.

Google’s panda update has created a lot of havoc and controversies to webmasters who followed the short-cut method of bringing traffic to their website. As a result, sites having low-quality and duplicate contents were blown away. A lot of article submission sites were affected because of this update namely Ezine, suite101, wisegeek, buzzle, hubpages and many more. If you give a damn, then you are thrown away- remember.

How to defend from panda?

The answer to this question is very simple. The main target of Panda algorithm is to eliminate websites that contain low-quality and duplicate contents from ranking in the search engines.  That being said, in order to prevent Google Panda from negatively impacting your site, create contents that are useful to the user and avoid filling junk stuffs; it is as simple as that. By this means you can stay away from getting affected by this update, and can direct your user the right way and produce more organic traffic.


Determining quality

Seeing that, it is all about quality of the content. You need to ensure that your core focus is only on the same. Having said that, if you are besieged to make out such type of content, you can look in search analytics or your site’s analytics program focusing the individual pages!

If a particular page is ranking in Google and receiving enough traffic means then it is so obvious that the search engine is viewing it as quality enough to show high enough in the search results that people are landing there from those Google’s search results. On the other hand, if a page lacks traffic, don’t come to a conclusion that the content is bad, look out for other factors, but you can give a closer look at the content and consider adding a paragraph or two and can make it even more presentable and readable.

How to withstand panda?

Any step taken to remove low-quality content is said to help you deal with this algorithm, however, we have managed list out some of the other handy things that will help you withstand from such a major update like panda.

·       Clean your whole website

·       Remove all scraped content and play down duplicate template content

·       Be careful with affiliate links, ads, and too many outbound links with keywords

·       No multiple pages with the same keyword and no pages should contact one or two paragraphs of text 

·       Fix all duplicate anchor text and links from article directories/low quality sites

·       Get rid of auto generated content and roundup/comparison type of pages

·       Work out on the poor internal linking structure


When you are making an effort to work out on these aforesaid things, you can withstand by and large.

Malicious duplicate content can undoubtedly impinge on your SEO. However, from a Panda point of view, if your core focus is on getting your site ranking well again in Google after a Panda hit, leave it until the end. Google is generally pretty good with reference to sorting it out, and if not, it's something that can be fixed with either some redirects or canonicals. 

Sunday, May 7, 2017

On-Page Search Engine Optimization Strategy 2017

Page Title Optimization
Meta Description Optimization
Meta Tags Optimization
URL Structure Optimization
Body Tags Optimization (H1, H2, H3, H4, etc.)
Update Unique Content and Post
Keyword Density
Image Optimization
Alt Tags & Alt Title Preparation
Anchor Linking and Anchor Text Optimization
Internal Linking Optimization
breadcrumb
XML & HTML Sitemap Creation
Robots.txt Optimization
Footer Tag Optimization
404 Error Optimization
Robots.txt File Creation
Responsive website Design Creation
Site Speed optimization

Off-page SEO Techniques for 2017

Off-Page Search Engine Optimization Strategy (SEO):


1. Social Media Optimization


Top social networking sites



http://www.twitter.com/   
http://www.facebook.com/   
http:/www.linkedin.com/   
http://www.pinterest.com/   
http://plus.google.com/



2. Social Bookmarking Sites


https://delicious.com   
http://stumbleupon.com   
http://digg.com   
http://slashdot.org   
http://diigo.com   
http://technorati.com/

3. Forum Submission


https://www.flickr.com/help/forum/en-us/   
http://www.addthis.com/forum   
https://bbpress.org/forums/   
http://www.careerbuilder.com   
http://www.chronicle.com/forums


4. Blog Directory Submission


Free directory submission list



http://www.boingboing.net   
http://technorati.com   
http://www.networkedblogs.com   
http://www.elecdir.com   
http://www.a1webdirectory.org/

5. Article Submission


http://www.thefreelibrary.com/   
http://www.magportal.com   
http://ezinearticles.com   
http://hubpages.com/   
http://www.brighthub.com/


6. Question and Answer


https://answers.yahoo.com/   
http://askville.amazon.com/   
https://www.quora.com/   
http://www.blurtit.com/   
http://www.ehow.com/


7. Video Submission


https://www.youtube.com/   
https://vimeo.com/   
http://www.ustream.tv/   
https://vine.co/   
http://www.hulu.com/   
http://www.break.com/   
http://www.metacafe.com   
http://www.dailymotion.com/in


8. Image Submission


https://www.flickr.com/   
https://instagram.com/   
https://picasa.google.com/   
https://www.tumblr.com/   
http://www.deviantart.com/   
http://imgur.com/   
https://www.mediafire.com/   
https://www.shutterfly.com/   
http://www.fotolog.com


9. Infographics Submission


http://visual.ly/   
http://www.reddit.com/r/Infographics   
http://submitinfographics.com/   
http://www.nerdgraph.com/   
http://www.infographiclove.com/
http://www.infographicsarchive.com/


10. Document Sharing


http://issuu.com/   
http://www.slideshare.net/   
https://www.scribd.com/   
http://en.calameo.com/   
http://free.yudu.com/

Saturday, May 6, 2017

What is Google RankBrain?

Panda- Google’s search results ranking algorithm targeted at hunting down low-quality content sites and exterminated the rankings of such websites. Penguin, the next algorithm which eradicated websites with unnatural link profiles and terminated the same from the search results!

Both panda and penguin, having succeeded in their overall mission, now Google is all set with the third one, so be ready for the mission. 

Artificial intelligence program- Rank brain


For quite some time now, “an outsized fraction” of the masses of queries a second that folk’s type into the company’s search engine has been construed by an artificial intelligence system, tagged as RankBrain.”

In a nutshell…The rank brain is an artificial intelligence program by Google. Initiated to monitor the search results in a better means, while, directing the growth of Google’s core search algorithm, this is the third most imperative factor in the ranking algorithm with links and content.

So let’s see in detail what Rank Brain is and how does it function and what kind of impact it has on SEO factors.  

The Rank brain is a machine learning technology which is a part of Google’s overall search algorithm. This computer program helps by sorting through the billions and millions of pages it knows about and finds out the ones that are most appropriate and relevant for any particular queries, thereby making the web an easier and better place to search. 

Embedded in machine learning, it will bring into play arithmetical processes and a progressive indulgence of linguistic semantics to gradually study more about exactly how and why people search and relate those inferences to future search results. Instead of being pre-programmed to answer back to some situations in an explicit, pre-determined way it can keep informed itself over time. 

On the whole, this artificial intelligence program by Google nicknamed as Rank Brain is capable of learning and identifying new patterns and then reviewing SERPS (search engine results page) based on its mathematical processes and an unconventional understanding of language semantics.

Importance of Rank Brain


This machine-learning artificial intelligence system is one of the “hundreds” of signals that go into an algorithm that regulates what outcomes appear on a Google search page and where they are ranked. As aforesaid, Rank Brain is the third most important element in determining the results that appear in your search queries.

SEO and Rank Brain


With RB’s instigation, to gain visibility on always shrinking organic search engine result pages, search engine optimizers should be ready to combat for a different war, which is against the machines. Are you wondering about the kind of impact that RB can have on SEO? Then you need to work it out accordingly, read on.

The first and most important step in developing an SEO campaign has always been about outlining your keywords, with this update, you need to have a clearer view of the user perception and start thinking beyond single or double keyword phrase optimization.

To be precise, the whole point to Rank Brain is to not be representing the exact words of the original text, word by word, but to take the inputs of a user into the Google search box and read between the lines what that enquirer really means. If you want to propitiate with RB, then you need to cover all aspects of the keyword.

Just like all other updates that Google has rolled out, even RB focuses on providing relevant and quality information for the end-user of Google.  So, as an SEO or a marketer of any kind, start focusing on what is best for the audience and make sure that all your goals are aligned with Google’s conditions, and you will see your website rank go up high.

Wednesday, May 3, 2017

Free Trial Period SEO Tools 2017


https://ahrefs.com/


Features:


Competitive Analysis
Keyword Research
Back link Research
Content Research
Rank Tracking
Web Monitoring

Trail Days: 2 Weeks


---------------------------------------

https://www.rankranger.com/free-trial


Daily Rank Tracking 

Campaigns 2
Keywords 20
Search Engines (per campaign) 2
Competitors (per campaign) 3
Keyword Tracking Frequency Daily
Local & Maps Tracking
Custom Location Settings
Mobile Tracking
Rank Ranger Mobile App (View Rankings)
YouTube Video Tracking
App Store Search Tracking
Universal Search Results
Competitors Ranking Discovery
Social Signals per Landing Page
Backlink Metrics per Landing Page

Social Analytics

Social Campaigns 2

White Label (Branded Reports)

Client Dashboards 2
Scheduled PDF Reports Unlimited

Marketing Reports & Tools

Keyword Research Suite
Insight Graph
Google Analytics Integration
Search Console Integration & Data Archive


Link Manager 
Links Tracked 500


Reporting API


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https://seositecheckup.com/


Features:

Check Related Keywords
Check Competitor Domains
H1 and h2 Tag Test
Robots.txt Test
Broken Links Test
SEO Friendly URL Test
Image Alt Test
Check Back links
Site Loading Speed Test
URL Redirects Checker
HTTPS Test

Trail Days: 14 Days


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http://www.copyscape.com/


Features:

Check duplicate content

Trail Days: Free




--------------------------------------------

https://suite.searchmetrics.com/


Features:

Content Performance
Back link Checker
Social Visibility
Rank Checker
Keyword Research
Face book Stats
SEO Competitive Analysis
Web Monitoring

Trail Days: Free


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http://neilpatel.com/seo-analyzer/
https://seositecheckup.com/
http://www.seowebpageanalyzer.com/
http://www.seoptimer.com/
https://tools.geekflare.com/
https://www.woorank.com/
http://nibbler.silktide.com/
https://website.grader.com/
https://www.lipperhey.com/en/
https://www.freeseoreport.com/
https://freeseoreport.ca/#

Features:

Check Related Keywords
Check Competitor Domains
H1 and h2 Tag Test
Robots.txt Test
Broken Links Test
SEO Friendly URL Test
Image Alt Test
Check Back links
Site Loading Speed Test
URL Redirects Checker
HTTPS Test

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https://offers.hubspot.com/free-trial


TRY HUBSPOT'S MARKETING PLATFORM FREE FOR 30 DAYS

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http://www.seotools.net/free-coupons/

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http://www.webseoanalytics.com/free/

Top 10 SEO Companies in Australia May 2017

1) WME

Melbourne, Australia
https://www.wmegroup.com.au/

2) SEO Digital

Fitzroy, Australia
http://www.seo.digital/

3) Newpath WEB

Melbourne, Australia
http://newpathweb.com.au/

4) Boostability

Lehi, Utah
http://www.boostability.com/


5) Whitehat Agency

Sydney, Australia
https://www.whitehatagency.com.au/

6) VJG Interactive

St. Georges Terrace, Australia
http://www.vjginteractive.com/


7) WebiMax

Camden, New Jersey
http://www.webimax.com/

8) BeWrite

Balmain, Australia
http://www.bewrite.com.au/


9) 3Q Digital

San Francisco, California
https://3qdigital.com/


10) Demonz Media

Sydney, Australia
http://www.demonzmedia.com/

source: topseos.com

Free SEO Tools 2017


Google Analytics  (FREE)

http://www.google.com/analytics/

Keyword Planner: (FREE)

https://adwords.google.com/KeywordPlanner

Google Search Console: (FREE) 

https://www.google.com/webmasters/tools


Google Mobile-Friendly Test: (FREE)

https://search.google.com/search-console/mobile-friendly?utm_source=mft&utm_medium=redirect&utm_campaign=mft-redirect


Google PageSpeed Insights: (FREE)

https://developers.google.com/speed/pagespeed/insights/

GTmetrix: (FREE)

https://gtmetrix.com/

Panguin Tool: (FREE)

http://barracuda.digital/panguin-tool/


WooRank: (FREE) 


https://www.woorank.com/

Portent’s Content Idea Generator: (FREE)

https://www.portent.com/tools/title-maker


Google Trends: (FREE)

http://www.google.com/trends/


Varvy SEO Tool: (FREE) 

https://varvy.com/


Übersuggest: (FREE)

https://ubersuggest.io/