What Is Google Pigeon update?

Google’s Pigeon was commenced on July 24, 2014 for U.S. English results and it is the code name given to one of its local search algorithm updates. Focusing to scale up the ranking of local listing in a search that are connected to traditional web search ranking signals, this update also had an impact in the search results shown in Google Maps down with the regular Google search results. To be precise, this update provided results based on the location of the user along with the listing that was to be had in the local directory. That being said, Google stated that this new algorithmic update would improve their distance and location ranking parameters.

Even though, this update didn’t have a drastic effect to a website, the main intention of this update was to advance the quality of local searches and make available more relevant results to the user. In order to execute this at its best, Google was dependent on factors such as location and distance. This revision altered the local listings in the search results; together with this, the local directory sites were also given preference.

The function of Google Pigeon is to provide first choice to local search results which was considered essential because it was quite useful for the user and local businesses. When this update was released, webmasters responded differently and it can be said that this update received mixed responses. While some was crabby about the ranking being gone down, quite a few of the other webmasters reported advancement in the search rankings. As per the webmaster perceptive, this update had location and distance as key elements of the search tactics. And it was also observed that the local directory listings were getting inclination in web results.

Incorporated deeper into its preceding algorithm, this was tied into Google's search capabilities to take account of hundreds of ranking signals the business uses, counting other features such as Knowledge Graph, spelling correction, synonyms and more. Having said all that, and on all these fluctuations, Google's take was that they would not detail the modifications in the future.